Fall 2004

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Data

Data discussed in the text and to be used in the course are available for download here.

• hatco.xls (see pages 28-9 and 725-6)
• hatcomiss.xls (see pages 56-7 and 726-7)
• Conjoint Analysis:
  • Jobs Example from class
    • jobscards.xls (cards showing stimuli)
    • jobsraw.xls (raw data for importing into SAS - instructor's ranks only)
    • jobsrawall.xls (raw data for importing into SAS - ranks for entire class)
    • jobsres.xls (spreadsheet showing results of conjoint analysis using regression)
    • jobsraw2.xls (raw data for importing into SAS - illustration of a quantitative attribute)
  • Empirical Example from p394
    • hatco1raw.xls (raw data for importing into SAS)
    • hatco1res.xls (spreadsheet showing results of conjoint analysis using regression)
  • Careers Service Example from class
    • careercards.xls (cards showing stimuli)
    • careerraw.xls (raw data for importing into SAS - instructor's ranks only)
    • careerrawall.xls (raw data for importing into SAS - ranks for entire class)
  • Illustration from p429-436
    • hatco2raw.xls (raw data for importing into SAS)
    • hatco2res.xls (spreadsheet showing results of conjoint analysis using regression)
• Cluster Analysis:
  • Jobs Example from class (part 1)
    • jobspw1.xls (raw data for importing into SAS)
    • jobspw1ed.xls (proximity matrix in Excel)
  • Jobs Example from class (part 2)
    • jobspw2.xls (raw data for importing into SAS)
  • Jobs Example from class (part 3)
    • jobspw3.xls (raw data for importing into SAS)
• Discriminant Analysis:
  • Class Example (parts 1 and 2)
    • discrim.xls (raw data for importing into SAS)
  • Two-group Illustrative Example from p281-296
    • loadings2.xls (Excel spreadsheet showing how to calculate loadings for variables not included in the analysis)
  • Three-group Illustrative Example from p296-314
    • loadings3.xls (Excel spreadsheet showing how to calculate loadings for variables not included in the analysis)
• Multidimensional Scaling:
  • Candy Bar Examples from class
    • candy1.xls (example 1: slide 4)
    • candy12.xls (example 2: slide 19)
      • candy12res.xls (spreadsheet showing group map and two individual maps)
    • candyall.xls (example 3: slide 21)
      • candy1.xls (respondent 1)
      • candy2.xls (respondent 2)
      • candy3.xls (respondent 3)
      • candy4.xls (respondent 4)
      • candy5.xls (respondent 5)
      • candy6.xls (respondent 6)
  • Restaurant Example from class
    • restaurant.xls (Excel spreadsheet for assignment 13)
    • restaurantall.xls (raw data for importing into SAS)
  • Illustration from p555-559
    • hatcomds.xls (raw data for importing into SAS)
    • hatcomds1.xls (raw data for importing into SAS)
    • hatcomds13.xls (raw data for importing into SAS)
    • hatcomds18.xls (raw data for importing into SAS)
• Correspondence Analysis:
  • Candy Bars Example from class
    • candybars.xls (raw data for importing into SAS)
  • Product Sales Example from class
    • products.xls (raw data for importing into SAS)
  • Personalities Example from class
    • personalities.xls (Excel spreadsheet for assignment 15)
    • personalitiesall.xls (raw data for importing into SAS)
  • Illustration from p565-570
    • hatcocorresp.xls (raw data for importing into SAS)
• Discrete Choice Analysis:
  • Chocolates Example from class
    • chocs.xls (raw data for importing into SAS)
    • chocsres.xls (spreadsheet showing some results of analysis)
  • Travel Example from class
    • travel.xls (raw data for importing into SAS)
  • Price/Brand Example from class
    • price.xls (raw data for importing into SAS)
  • Yogurt Example from class
    • yogurt.xls (raw data for importing into SAS)
• Final Class Challenge:
  • challenge.xls

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